Mr Schauffele has also become one of the founding “Alpha Athletes” in Theo’s elite testing programme that aims to support injury prevention and recovery.
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Chief executive and founder Jodie Sinclair registered the company in 2020 with the aim of turning her university project into a commercial product after rupturing her ACL the week before starting her studies. Having been scouted for a US soccer scholarship, the injury sidelined her for three years and ended her competitive sporting career.
“There was no feedback during my recovery — I had no way of knowing if I was doing the right thing, or making it worse,” Ms Sinclair said. “Theo is the system I wish I had when I was injured, one that makes recovery measurable, progress visible, and elite performance possible again.”
Theo’s first product — the Theo Alpha Shorts — embeds inertial measurement units (IMUs) within high-performance compression wear to track every rep in real time: from depth and tempo to balance, symmetry, and knee alignment.
Each garment connects seamlessly to Theo’s modular “brain” – a compact, removable unit that delivers elite-level insights. Fusing advanced biomechanics with wearable tech, it turns every rep into actionable feedback with post-session reports.
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“The goal is simple”, Ms Sinclair says. “Fewer injuries, smarter training, and lasting recovery”.
After previewing the system, Mr Schauffele’s personal trainer David Sundberg said “it all makes sense”.
“I didn’t expect it to be this easy to understand,” he added. “These components help with form, others with strength, and others with speed. It’s simple for the athlete, but there’s so much information underneath.”
The company is preparing for its “Alpha launch”, an intensive testing phase with a hand-selected group of world-class athletes and their coaches. Plans are also in place for pilots with one of the world’s top European football clubs, with a mass market launch expected by the summer of 2027.
“After a couple of years in stealth mode where we deliberately stayed under the radar, focusing on IP protection, product development, and building a world-class team, it’s great to now be back in the spotlight,” Ms Sinclair said.
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The company is also working to tackle the gender data gap in sports, with female athletes up to eight times more likely to suffer an ACL injury but less than 5% of injury studies focus on women. Ms Sinclair says Theo is “the first smart-clothing system truly built with female physiology in mind”.
The company’s medical advisor is Dr Cordelia Carter, an Ivy League-trained orthopaedic sports surgeon.
“I have treated many young athletes whose careers have been irrevocably changed — or ended — by injuries like an ACL tear,” she said.
“Offering a tool that empowers athletes to make data-based decisions regarding their training, performance, and injury prevention strategies is a true game changer. This is Theo’s mission.”
Ms Sinclair added: “The Alpha Shorts are just the beginning — we’re building a product line designed to deliver full-body analysis.”