Taylor Swift has been micro-dosing her fans with Easter Eggs in her countdowns which all lead to an announcement.
The 35-year-old pop superstar started the programme with her first countdown which featured an orange door slowly opening with time, on August 13, and it counted down to five hours until she went live on her boyfriend Travis Kelce’s podcast, New Heights.
Swift then announced her upcoming album, The Life of a Showgirl, on the podcast and the first clue was solved.
However, it didn’t stop there. The Eras Tour performer launched another countdown on August 18, with a purple glittery screen counting down to the next four hours. After the countdown was over, the Grammy winner announced her “Shiny Bug” limited edition vinyl.
The Speak Now hitmaker returned with the countdown on August 21, with a blue glitter screen counting down to three hours, which was revealed to be the “Baby, That’s Show Business” vinyl variant.
Eagle-eyed Swifties noticed that the countdowns themselves are counting down backwards, with five, four, and then three-hour period.
The next potential announcement might be after a countdown of two hours if fans have figured out the pattern, leading up to an hour countdown which could reveal something special.
Swift’s fans have their fingers crossed for a single announcement or the Eras Tour movie sequel, but it remains up to the London Boy songstress what she has in store.